The UIR is a revolutionary new enabling technology designed to speed the delivery of company news and timely marketing communications directly and immediately to a wide audience of business consumers.

Today, most news issuances come in the form of press releases and they are heavily screened and filtered by members of the news media. After all, that’s their job. Most releases are never published, largely because there isn’t enough space to run the thousands of announcements issued each day. Nevertheless, companies, organizations, non-profit groups, educational institutions and others continue to spend billions of dollars on public relations and marketing services to distribute and promote these important announcements. Until now, there has been little opportunity to get to the right targets. The real objective is to reach customers, sales leads, business professionals, decision-makers, investors, partners and others – the people and organizations that purchase products and services.

What if you had an option to promote your news directly to your target audiences? Welcome to the UIR.

The UIR delivery system is an effective tool for companies and organizations because it provides a direct link to targeted audiences, alleviates news delivery bottlenecks and provides unfiltered and unscreened access to timely company announcements. It delivers important news and other marketing information to business professionals without delay and at little or no cost to them. It offers these decision-makers a competitive advantage by helping them sift through vast amounts of data and weed through volumes of irrelevant information. Such business information is vital to professionals who need immediate access to reliable, relevant and up-to-date corporate, industry and market intelligence. High-quality information is essential to achieving a sustainable competitive advantage.

The system enables a new, low-cost alternative for delivering all forms of product and service marketing messages. Most important, the Web-based solution offers businesses, for the first time, measurement and accountability through the consolidation and statistical analysis of highly valued end-user selection data. Companies will know how many people are actively watching for their news as well as the total number of readers for each individual news announcement. Personal identifying information is never revealed to the companies and organizations that are tracked. (Please see the UIR Privacy Policy for further details)

Companies and organizations, the news producers, benefit by transmitting timely and often vital news and marketing information directly to desired business targets as a powerful communications alternative to often-fruitless editorial pitching activities and expensive marketing programs. Business professionals, the news consumers, benefit as they are able to easily select and track companies, organizations and industries in order to make mission-critical and high-risk decisions.

The UIR, a proprietary, patent-pending process, empowers businesses with a unique ticker symbol-like label or tag that significantly enhances the communications delivery process to millions of knowledge workers worldwide. The system involves the application of this unique identifier as part of a process that integrates current press release delivery methods with a central registration database and content manager. The UIR is the first-of-its-kind, Internet-based enabling technology that treats press releases containing news and marketing content as “product.” Such day-to-day issuances are delivered from news producers to business professionals in the most cost-effective manner possible. Think of the UIR code as a UPC barcode that is commonly used to identify hundreds of thousands of products displayed on store shelves. The UPC barcode enables the consumer to purchase the exact product that is desired. The UIR code performs a similar function for the thousands of press releases issued each day. There’s no way to keep track of all that news and information. The UIR does it for you.

Organizations will profit as messages are cost effectively delivered and no longer filtered-out or lost among the countless number of press releases issued daily. Business users will benefit from a system that enables them to instantly locate, track and retrieve up-to-the-minute corporate information or “content” distributed via the Internet at little or no cost to their organizations.

This revolutionary approach to information management offers the first scientific method for quantifying one of the most common business activities. Until now, there has been no satisfactory system or comprehensive methodology for measuring the direct impact of business communications. The effectiveness of public relations and marketing campaigns thus has been relegated to a murky world of uncertainty and doubt. Perhaps the most unsettling aspect of the business is that companies still heavily rely on the promotion of news to a narrow audience to validate their products and services

Let the UIR widen your opportunity for exposure to your target markets.