They are screened, filtered and largely ignored because news media lacks the time, space or interest to accommodate the thousands of press releases issued each day.

The UIR changes all that. It is a revolutionary enhancement to current corporate news distribution methods. The UIR links news producers directly with potential customers, partners, investors, analysts, decision-makers and other interested parties. What’s more, it offers companies – for the first time – a means to quantify the results of issuing press releases as well as a method of statistically validating the effectiveness of their marketing communications programs.

No longer do companies have to rely on totaling column inches from print media clippings or adding up minutes of broadcast airtime for measurement. The UIR enables businesses to directly assess market interest in their products and services, rather than having to depend on unpredictable and often unreliable news media pickup.