They are screened, filtered
and largely ignored because news media lacks the time, space
or interest to accommodate the thousands of press releases
issued each day.
The UIR
changes all that. It is a revolutionary enhancement to current
corporate news distribution methods. The UIR links news producers
directly with potential customers, partners, investors, analysts,
decision-makers and other interested parties. What’s
more, it offers companies – for the first time –
a means to quantify the results of issuing press releases
as well as a method of statistically validating the effectiveness
of their marketing communications programs.
No longer do companies have to rely on totaling column inches
from print media clippings or adding up minutes of broadcast
airtime for measurement. The UIR enables businesses to directly
assess market interest in their products and services, rather
than having to depend on unpredictable and often unreliable
news media pickup. |